Helping organisations solve the right problems and deliver the right solutions quicker.
Specialisms
Empowering organisations through research and design.
Delivering research and insights to enable effective decision-making.
Continuous discovery
Continuous discovery enables regular engagement with your users and customers, providing continual insights to inform product decisions, measure success and provide confidence that you are delivering value.
Research operations
Improving your ability to identify the right research opportunities. Deliver more effectively and consistently. Ensure the generation of valuable insights and make it easier for individuals to engage with the research insights.
Product operations
Identifying where you should focus your teams efforts. Is a feature adding value? Can it be improved? By generating insights to enable effective decision-making through qualitative and quantitative data analysis. Creating experiments to validate product changes delivering actionable insights.
Experience
Sector: Cyber Security
Summary: Working with the senior leadership team, product outcomes were defined. We identified and prioritised a number of journeys on which to focus. We defined product health metrics, utilising the HEART framework. We established a regular cadence of qualitative user research, performing user interviews every two weeks.
Outcomes: Product sales for quarters 1 and 2 were up 33% on the previous year. We positioned research and data at the core of the product activities by defining product metrics, establishing feature experiment best practices, and initiating a continuous discovery process.
Sector: Probate
Summary: With the product vision to "relentlessly remove friction from the bereavement ecosystem". Our product outcome was to decrease the time and effort to complete the end-to-end estate administration journey.
The process of accurately recording all estate information is relatively complex. For this reason, we identified several subject matter experts with whom we would collaborate throughout the design process. An interactive prototype was created and was one of the main tools used throughout the iterative design process.
Outcomes: The new feature set was incorporated into the existing platform. At the time of writing, the product had successfully completed a closed Beta with early adopters.
Sector: Incident Response
Summary: Working with a Cyber Security Scale-up to validate a proposed problem in the Incident Response and Training space. Working throughout the design and delivery of the proposed solution.
Outcomes: Identified a significant pivot in the specific problem we were solving. Established product-market fit for the core product offering. Launched a platform for the delivery of crisis scenario training. The product exceeded all established key results. Within the first six months, the product had generated £1 million ARR and had a robust sales pipeline.
Sector: Third Sector
Summary: Commissioned to work with a charitable membership organisation to assist in transforming their digital services. We worked collaboratively to define a transformation strategy, delivering a programme of work that included Branding, Content Strategy, Service Design and UX.
Outcomes: Successful transformation of the organisation's digital services. Improving digital engagement, delivering several new digital services and establishing an internal digital content team.
Sector: NGO
Summary: Discovery project exploring how mobile technology could provide valuable support to first responders in disaster relief scenarios. How can smartphone technology be utilised in austere environments to support people on the ground in delivering assistance? A number of solutions were identified. Technologies utilised included Augmented Reality GPS and Voice Recognition.
Outcomes: Delivered a suite of mobile applications to be tested in the field.
